Our Core Values

We have 10 core beliefs, our objectives and point of view. These generate our common language and identify our common culture. We are highly motivated at work every day because of our values. 

Our core values start with us. This is basically a commitment to our business partners and the consumers around the world. We know this as a privilege for ourselves and as a great responsibility. The times and tastes may vary, but the basic values that shape who we are do not change. 

 

We love the local things. 

We love the the one that is local and also love cultural-harmony and self-values. We adore if a producer is passionate and use domestic stuff. We are willing to work with a tradesman, a farmer, an industrialist, that is, anyone who is attached to their own values giving what they deserve. Because development begins with something local first. 

On a healthy planet, we are working on good quality living, well-fed generations.

We want to make the consumers happy providing healthy, good food and taste in which they desire. Thus, we aim to increase both brand equivalence and brand loyalty and to contribute to universal values. We support the policies for healthy, good quality, good living on behalf of all living things. We care about the safety of food production in the world and in our country. We think that the work we do is to act as healthy for future generations. Because we know that our planet can be affected based on retaining nutritious qualities. So we are interested in qualified local food and good agricultural practices. We support these for two reasons: to be healthy contributing a quality food and to assist ensuring income justice. 

We think globally

We are a global-thinking, local-acting business.  Because the best way of the local-acting to grow, be expressed and become an organization is to think globally. Thus, we attract attention with global organizations we undertake social responsibility, our local partners and suppliers and our innovative projects which become widespread in the global market.  We see this as a service to our planet and to all living things in the world.

We care about our planet and approach all living creatures with awareness of social responsibility. 

We also care about to see the sensitivity on ourselves and in our associates we work with. The healthy, quality and well-being of future generations depend on the communities or people come together with the same or similar thought. That’s why, we love to be collective and work in harmony. So we can turn our culture of being collective into a responsibility and idea for our planet. We always keep this in mind in order to boost our respect for our work.

We like collective working style in harmony.  

We work with people who have an aim of a better world, respectful, open-minded, challenging, courageous.. We take this as a principle when choosing our partners, suppliers and associates, just like the great people we work with in our business. Because we will be able to reach higher quality by acting collectively, and to always provide better service by working in harmony. We are in favor of using our energy and time effectively and efficiently.

We dare to do a new thing with a better outcome.

We are on the journey to continuously improve and renewage by challenging the status quo. Our curiosity and our excitement we carry for this wonder is to be now better than how we were yesterday. We are motivated to deal with new jobs, enriched with different perspectives, taking care of innovative work. Our commitment to effective work and efficiency allows us to invest rational and boldly to our business and accelerate growth. 

We are defending great people

We believe that good, consistent but crazy ideas will change the world. So we are open minded, we get along with open-minded people and businesses. Especially to attract young talents by improving is our greatest priority. Great people have the vision of seeing what it should be done and has the courage to do it. We, as a business, are as good as the quality of our teams. We work together with healthy, high quality and good service and creating the difference. 

We care about the power of diversity. 

We pay attention to listening to all the sounds, and trying to take a cue from them. We aim to hear different perspectives. Different backgrounds and perspectives make us stronger, more interesting and more innovative. 

We are doing the right one. 

We are way with correctness and honesty. We will always continue to do the right one for our customers, partners, suppliers and communities that we serve. We care about our environment by creating high-quality and environmentally generated products. 

We turn the passion into the power. 

We are passionate. We are doing our work with passion. At every stage of our business, our brand is to produce and create each new day and create every day; We are excited about what we do. We love to work with passionate, excited and high-motivated people. We tend to build and achieve much bigger things when we are more than one. It is also considered to be patient when we think about what we will get results in a dynamism for all these actions and results. :)